ALT Attribute “ALT” simply standards for “alternative”, and ALT attributes are intended to be descriptions that can be seen instead of images, either before the image loads or if it does not load at all. Example of HTML alt attribute with img and area But, here’s an important point… If an image doesn’t require alt text, best practice is to add an empty alt attribute. Typically, this is used by someone who is visually impaired, giving them full understanding of the webpage – especially pictures. When you upload an image to WordPress, you can set a title and an alt attribute. If a graphic only summarizes the surrounding text without providing new information, the ALT text remains empty. The ALT attribute is an important element to the accessibility community. Alt text is the most important element to configure when doing SEO for images because it helps search engine crawlers understand the subject matter of the image.. By default, it uses the image filename in the title attribute. Functional images are those used inside links or buttons in the place of text. Use the alt attribute to specify an alternate text for each area in the image map: Example. Any of these might be useful alt attributes in different situations: HTML 4.01 strict, HTML 4.01 transitional, HTML 4.01 frameset. However, don’t rely on this feature, as most other browsers don’t display a tool tip for alt text. The alt attribute is an alternative text that is not only displayed when - for example - your image is corrupted or the path to this image has changed and can no longer be found. Internet Explorer for Windows also displays HTML alt text as a tool tip that appears when you hover over the element, even when the element itself is also displayed. Supported doctypes . The difference between an empty alt attribute and no alt attribute at all is that the empty attribute lets screen reader users know that an image is there. The alt attribute is mainly utilized by screen reader software that speaks the text, describing the element to someone who is listening to the makeup of the webpage. Default value . The corresponding ALT attribute contains the text that the image replaces - for example, "grinning emoji" or simply "grinning". Explanatory image: graphs, statistics, explanatory screenshots. And if you don’t enter an alt attribute, it copies that to the alt attribute. There is no default value of HTML alt attribute. Alt Text and SEO. Type of value of HTML alt attribute is text. Some technologies for displaying content may have features that enable you to include null text by checking a box to indicate that an alt description is … These types of images should be given an alt attribute that describes the function of the link, not the contents of the image. It would be better to have the screen reader ignore it completely. It’s also important because it holds information for screen readers as well as for bots (SEO, you know? Value. alt and title attributes in WordPress. While this … IE and alt text. For example, a better alt attribute here could be "A white cruise ship named Seaborn Quest". The word RESOLUTIONS spelt out in Scrabble letters. If you need a tool tip (or equivalent) to appear, use the title attribute (described below). For example, the logo in my example above might be used as a link to the home page of the company website, as an example of a font, or on a list of sponsors for an event. A piece of text containing a short description of the adjacent content. ). Having alt text that reads “bath and candle” isn’t useful for visually-impaired readers because it’s information they don’t need to know. Watch the above video to learn everything you need to know about Image SEO and ALT-TEXT optimization. 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